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A Fashionable Family Affair: Designer Deola Sagoe's Daughters Launch Their Own Fashion Label

Written By: MIM!—Sisters, Teni, Aba and Tiwa Sagoe, daughters to Deola Sagoe of the eponymous and legendary fashion house, have channelled their collective fashion heritage to bring their own vision to the fore with the launch of Clan, a new fashion label with a fresh and irreverent style, for edgy, style-conscious girls and guys who like to stay ahead of the fashion curve. Clan is targeted at the teenage to thirties demographic, offering dynamic fashion that’s easily accessible, yet savvy and distinct. As the brand name implies Clan speaks to the power of family, the magic that comes out of being part of a bigger picture, whilst still being unique and different, and having the courage to experiment that’s always fantastic to watch. It may seem obvious to see the daughters of Deola Sagoe finding their way into the fashion industry. Not so if you ask the girls, the eldest of whom is just 20. Each has her own distinct career path marked out, and surprisingly none has chosen to be a fashion designer. But it must be in the blood as Clan has grown organically, taking on a life of it's own, forging its way into being as if by some pre-destined plan.  

The current line offers separates from bra-lets, high waisted print shorts and Ankara bustiers to casual lounge dresses and swim wear, as well as wardrobe staples such as chiffon shirts and dainty lace skirts for the free-spirited and young at heart. Take a look at pieces from the collection below.

Written By: MIM!—British fashion designer Vivienne Westwood has been working with the United Nations Ethical Fashion Programme to produce bags and accessories in Kenya. The idea behind the initiative is to lift communities out of poverty using environmentally sustainable materials and processes. As Vivienne explains, "Charity = dependence, Work = control over your own life." Vivienne recently wrote about her first trip to Kenya and posted some amazing photographs on her blog, to learn all about her trip, visit Vivienne's blog: www.activeresistance.co.uk.

(Photo Credits: © Chloé Mukai / ITC for Vivienne Westwood)

Autumn Adeigbo's "6 Nights With Jean-Michel"

Written By: MIM!—It's right around that time of year when our favorite African designers start revealing their collections for the next season, and we're very excited to see what is in store! First up is Nigerian designer Autumn Adeigbo, who released her "6 Nights With Jean-Michel" collection last week. Read what Autumn has to say about her latest collection below:

Written By: MIMI—After a successful presentation of the new HVS De Luxe Collection during New York Fashion Week, fashion designer and stylist Bukola Are reveals new ad campaigns to promote her new collection. The ads were shot on location in the UK with fashion photographers David Otokpa and Timothy Paule in the U.S. Take a look at some of the images from the collection below.

Written By: MIM!—The spotty economy has most people shying away from self-started entrepreneurial ventures and craving the stability of a 9-to-5 desk job. But not Angela Chimokwu, who viewed the economic downturn as an opportunity to launch her own jewelry company—GlamItOut Accessories. As Angela explains, “I always wanted to do something different and especially when the recession hit the United Kingdom, I needed another form of income besides just working in an office and thought I should go into what I would really enjoy doing because of my interest in it and decided to go into selling jewelry.” Read MIMI’s Q&A with Angela and learn how she accessorized her life by launching a second career as an entrepreneur in the article Accessorizing Life.

(Photo Credits: © GlamItOut Accessories)

Lalesso: Beauty And The Beach

Written By: MIM!—Discover Lalesso's perfect summer collection in the article Beauty And The Beach.

(Photo Credits: © Lalesso)

Hello Gorgeous! Deola Sagoe's Ori Oke Collection

Written By: MIM!—The name for Deola Sagoe’s latest collection—Ori Oké—is derived from the Japanese word Shibori and the Yoruba word Aso-Oké. Both words describe methods of creating the traditional cloth of the respective cultures. Discover a collection inspired by the similarities Deola sees within Japanese and Yoruba style of dress in the article Hello Gorgeous! Deola Sagoe's Ori Oké Collection.

(Photo Credits: © Deola Sagoe)

Clothes Call: Nancie Mwai

Written By: MIM!—April 28th, 2010: Nancie Mwai, a young, newly minted stylist, launches the website The Fashion Notebook armed with no more than a passion for fashion and an ambitious goal of making a mark on Kenya’s fashion scene, for as she explains, “life is too short to blend in.”

Cut to the present: The Fashion Notebook is a widely-read and much loved blogazine that has Nancie so busy, her day is a fashion whirlwind. “I wake up, take coffee, go through my mail, write up a blog post, then I read other blogs. Since I am a stylist, I am also constantly styling then I finish my day with meetings, then I head home. Sometimes I rarely get time for lunch. When I get home I check my mails again and respond to my blog comments and plan for the next day. Then I sleep.”

Read on for MIMI’s interview with the stylista in the article Clothes Call.

(Photo Credits: © The Fashion Notebook)

Style Video: Vlisco Nouvelle Histoire

Written By: MIM!—A few months ago, we brought you VLISCO's Nouvelle Histoire collection, now the collection comes to life in a promotional video showcasing the company's modern take on its iconic pieces.

Vlisco NouvelleHistoire from MOST Original Soundtracks on Vimeo.

(Photo Credits: © VLISCO)

Double Your Shoes On An Afri-Chic Budget

7D - Shoe-Wrap Advert from Nel - VillageBoi on Vimeo.

Affordable Luxury: Jewel By Lisa Launches The J Label

Written By: Nani Hapa—Couture label Jewel by Lisa's love affair with fashion is endless as evidenced by the birth of The J Label, a completely new and unique brand for the youthful fashion conscious, every day girl, a true dictator of style, with an unbreakable loyalty to the Jewel by Lisa brand. The J Label is a strong combination of urban cool, afro-pop, and cutting edge beautifully crafted clothes—it is affordable luxury at its best. Read on to preview pieces from the affordable collection below.

Written By: MIM!—NKWO's afromania capelet is a uniquely creative addition to any fashionistas collection ... and we're swooning! Get details by visiting www.myasho.com.

(Photo Credits: © MyAsho)

Liya Kebede Is The New Face Of L'Oreal Paris

Written By: MIM!—Last week, Liya Kebede—international model, entrepreneur, actress, humanitarian and advocate for mothers and children as well as a mother herself—became a spokeswoman for L'Oreal Paris, joining the likes of other L'Oreal spokespersons such as Ines de la Fressange, Gwen Stefani, Freida Pinto, Jane Fonda, Aimee Mullins, Jennifer Lopez, Laetitia Casta and Gerard Butler. Liya shared about her new role with L'Oreal, "it is important for me that I represent a brand that reflects my personality. I'm pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world."

(Photo Credits: © PRNewsFoto/L'Oreal Paris)

Style Video: Behind The Scenes Of Lalesso's 2012 Collection

Written By: MIM!—In addition to releasing their annual 2012 collection, Lalesso has released a behind the scenes video documenting how the collection came together. Watch below.

Lalesso - Behind the Scenes of Lalesso 2012 Collection from Ernst Heusser on Vimeo.

Fashion's Finest: Lalesso Spring Summer 2012

Written By: MIM!—Lalesso the exclusively summer, ethical clothing brand, has released its annual collection, which is filled with bright colors, ethereal construction and natural prints. Watch the video below to preview the gorgeous collection photographed by Andrew Verster Cohen.

Lalesso Spring Summer 2012 from Ernst Heusser on Vimeo.

Lalesso has a special place in our hearts, because not only are they ethical producers, they also give all the pieces in their collection uniquely Swahili names like the "Jahazi Shrug" and the "Kiangazi Kaftan". Read on to see more from the collection ...

Written By: MIM!—Just earlier this month we were gushing over Imany's head wrap and how fabulous she looked mixing modern and traditional style elements to create a look that was Unapologetically Modern.African.Female. The trend is clearly catching on and one of our favorite fashionistas Inna Modja recently posted these photos rocking a gorgeous ankara turban on her blog, Rock 'N Love, and we love the look! Tell us, are you inspired to wear this trend for the summer?

Written By: MIM!—We love this racerback tank from Zulu Rose that is inspired by Africa. For more, visit www.zulurose.com.

VLISCO: Dazzling Graphics

Written By: MIM!—Striking shapes served as the source of inspiration for creating the bold graphics in VLISCO’s Dazzling Graphics collection. Each design from the collection will leave you astonished by the graphics that seem to come alive when viewed close-up. In-focus outlines and an edgy sharpness produce a trompe l’oeil movement effect, accentuating the geometric twist. The colors of the uni-colored fabric were specially selected to match the fabric

collection.

See VLISCO's Dazzling Graphics Collection in the latest issue of MIMI, Unapologetically Modern.African.Female.

Love, Peace, And Hair Grease

Written By: Lola K.—“We are two girls from Nairobi who decided to embrace our natural hair and during the process, teach our fellow African ladies about natural hair and to learn to love every strand that comes out of their scalps” say Nyachomba Kariuki and Mary Mogoi, the bloggers behind The Natural Girls Guide To Beauty. We caught up with Nyanchomba and Mary, collectively known as Kurly Kichana, to find out more about their self-professed “love for all things hair.”

. . .

MIMI: What inspired you to start your blog?
Kurly Kichana: We both discovered how to care for natural hair later in our lives and from that moment we fully embraced our natural curls. This discovery led us to find out that a huge majority of Kenyan women did not know how to manage or care for natural hair. Natural hair is a rarity and one would find that Kenyan women opt to hide or perm their hair. We therefore decided to start the blog so as to encourage and women in Kenya (and through out the African continent) to appreciate their natural hair and learn how to care for it. We wanted women to know that our natural African hair is beautiful in all its variations and could grow and flourish.

Read Love, Peace, And Hair Grease in the latest issue of MIMI, Unapologetically Modern.African.Female.

(Photo Credits: © Image Source / PunchStock Photo) (Caption: Curly Locks) (Model Used Solely For Illustrative Purposes)

The Elements Of Style: Lola Faturoti

Written By: Nani Hapa—Born the daughter and granddaughter of tribal chiefs in her native Ondo, Nigeria, designer Lola Faturoti is deeply influenced by both her personal history and African roots. “I got interested in fashion because my grandmother was a designer, she designed traditional Nigerian clothes. That was my first introduction to fashion,” laughs Lola, “which I hated because I wanted to be out playing instead of picking out seams!” Along with her grandmother, Lola’s mother played a pivotal role in the development of her daughter’s personal style. “My mom traveled a lot to London and New York. She bought me a lot of clothes, so I began to dress differently. I think that was the first introduction to me wanting to be different through clothing.” MIMI interviewed Lola to find out more about what inspires her eponymous label and how her heritiage influences her work.

Read The Elements Of Style: Lola Faturoti in the latest issue of MIMI, Unapologetically Modern.African.Female.