Nollybooks: Inspiring The Love Of Reading With A New Generation Of 16-24 Year Old Female Readers
Written By: Nani Hapa—“As Africans we are not telling our own stories and don’t have a local tradition of creating our own fictional heroes. Eighty percent of the books sold locally are from Britain or the US. They are written by international authors and the reason they do well is that people who read them are predominantly white middle-class women who have travelled and have been exposed to the locations featured in those books,” says Moky Makura. Intent on changing this, Moky launched Nollybooks, what she calls “Africa’s own Mills & Boon,” with the hopes of getting young South African female readers interested in reading by drawing them into her light, frothy love stories. Read more »