Written By: Ogilvy South Africa—On the 9th of May POWA, in partnership with Ogilvy Johannesburg, decided to conduct a social experiment in a townhouse complex in a Johannesburg suburb. The idea was simple: make as much noise as possible in a quiet part of suburbia to test when the neighbours would start complaining. The results, however, were rather disturbing. While the neighbourhood was immediately up in arms during a vigorous drumming session, a (pre recorded) physically violent fight between a couple, supplemented with screams, the live sound of smashing walls, crockery, broken glass and a vicious beating, elicited no reaction whatsoever. Watch the disturbing video below.
POWA Social Experiment from Ogilvy South Africa on Vimeo.
For more information, visit www.powa.co.za and www.ogilvy.co.za.
